Impress Clients.
Win Projects.

Asked to create a custom typeface? The complete Custom Typeface Proposal has landed me high-stake projects. Use it to impress your clients and win projects.

Red circle with a white checkmark inside.
Red circle with a white checkmark in the center.
Red circle with a white checkmark in the center
Red circle with a white check mark in the center.

28-page InDesign Proposal Template

Prewritten text and layout styles

7-page Interactive Client Intake Form

Step-by-step usage guide

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Collection of presentation slides on design topics including custom typeface, character set, about us, interpolation, masters and interpolation, timeline, process, and licensing. The slides feature text, diagrams, and charts with a consistent orange and white color scheme.
Two overlapping presentation slides with an orange background. The larger slide reads 'Custom Typeface Client Proposal' in large white text. The smaller slide says 'Client Intake Form' and 'Custom Typeface Project' in white text. The slides include placeholders for studio name, client company name, and contact information.

Everything you need to present, pitch, and onboard custom typeface clients with total confidence.

Stop reinventing your proposal for every new client. Use the pre-written text.

Collection of presentation slides on topics including Payment Terms, Next Steps, Case Studies, Project Overview, Character Set, and others. Some slides have white backgrounds, one slide is orange, and layout includes text blocks and gray placeholder images.
Two overlapping presentation slides, one orange with black text titled "Case Studies" and one white with black text titled "Case Study" and placeholder images, set against an orange background.

Start using a system that looks sharp, reads clearly, and works seamlessly.

A collection of four presentation slides on a bright orange background, titled 'Pricing', 'Masters & Interpolation', 'Timeline', and 'Deliverables'. Each slide features different content including text, charts, and graphics relating to project or design planning.
A pricing document with detailed costs for custom typeface projects, including hours and total estimated price, overlaid with an orange label that says 'Prewritten copy tailored for custom typeface projects.'

Prewritten copy

The Proposal Template and Intake Form help you look professional, communicate value, and collect client details efficiently, so you can focus on designing typefaces, not the paperwork.

Simply edit the prewritten text to your liking, add images and case studies and save the file.

Not happy with that Dutch orange? Change it to match your brand color palette easily.

Screenshot of a design project with text 'Scope of Work' in large, black font. The interface shows color swatch options with a highlighted orange color, and a note indicating that the color can be easily changed. There is also a paragraph style panel with options to change fonts and styles, with a note that fonts can be easily changed with paragraph styles.

With the help of Paragraph Styles you can change the fonts within the template to fit your branding. For this example we’ve used Adobe Fonts, you can activate for free with your Adobe account.

Plus: Interactive Client Intake Form

A collection of design project documents, including a bright orange client intake form, and several white pages with black text and some checkboxes, covering topics like general information, typeface requirements, character sets, usage and licensing, budget and timeline.

  • Fully editable, fillable PDF your clients can complete digitally

  • Streamlined questions written specifically for your custom type design projects

  • Ready to send, almost no extra setup required

A document titled 'Usage and Licensing' with checkmarks indicating target audience and usage locations, including internal team, designers, print, website, digital products, advertising, and packaging. An orange label on the right states 'Interactive pdf'.

Get a clear view what your client wants: Brand Overview, Creative Goals, Typeface Usage & Requirements, Visual References, and Budget & Timeline

Frequently Asked Questions

  • You’ll receive the original InDesign (.INDD) file for both the Client Proposal and Client Intake Form templates, along with an IDML file for compatibility with older versions of Adobe InDesign. A Help Guide (PDF) is also included to walk you through setup, editing, and exporting. Including a Pages document with all the prewritten text for easy editing.

  • No. Fonts are not included due to licensing restrictions. However, all fonts used are Adobe Fonts, which are free to activate with your Adobe Creative Cloud account. Font used: Inter Variable.

  • Yes. There’s no ‘lorem ipsum’ in the template. All the text and placeholder content is included within the templates, as well as in a Pages document for easy reference and editing.

  • Yes! An IDML file is included for users working with older versions of Adobe InDesign. Simply open the IDML file in your version to start editing.

  • Yes, you are free to use these templates for personal or commercial projects, for example, creating proposals or intake forms for your own clients.

  • No. While you’re welcome to customize the templates for your own business or client use, reselling, redistributing, or claiming the design as your own is strictly prohibited.

Take a look at some of the 28 slides

  • An orange presentation slide titled 'Custom Typeface Client Proposal' with sections for 'My Studio Name' and 'Client Company Name', including placeholders for contact information and a small 'My Design Studio' label in the top left corner.
  • A professional business proposal letter with the word 'Hello!' in large, bold font on the left side, and a message welcoming a client to a typography and branding project on the right side.
  • Design studio website page with the heading 'About us' in bold black text, and a paragraph describing the studio's expertise in custom typeface design, brand identity, and visual storytelling, emphasizing craftsmanship, technical precision, and client collaboration.
  • An orange timeline graphic with white bold heading, showing project phases from discovery to delivery, including discovery, concept design, typeface development, engineering, revisions, and delivery. Each phase is represented by black bars and spans different time periods on the timeline.
  • An infographic outlining a five-phase process for a design project, including Discovery, Concept Design, Typeface Development, Engineering & Testing, and Revisions & Final Delivery, with descriptions and duration for each phase.
  • A character set reference chart displaying uppercase and lowercase letters, subscript and superscript numbers, fractions, diacritics, proportional and old style figures, symbols, punctuation, and arrows.
  • A licensing options document with sections explaining two main licensing options for custom typefaces: Fixed-Term Exclusive License and Full Custom License, including details about terms, costs, rights, and investment ranges.
  • A presentation slide with orange background titled 'Case Studies.' It contains three sections of text describing different projects and their focus on typography, design, and branding, with small text in the top corners reading 'My Design Studio' and 'Client Name.'
  • A design document layout with black text on a white background, featuring sections titled 'Project Overview', 'Design Approach', and 'Results', and gray placeholders for images or graphics.
  • An orange poster titled "Masters & Interpolation" displaying variations of the letter 'A' in different fonts, weights, and sizes, with labels such as Thin Masters, Extra Light Interpolation, Light Interpolation, Regular Masters, Medium Interpolation, SemiBold Interpolation, Bold Masters, ExtraBold Interpolation, and Black Masters.
  • A two-page layout with the title 'Interpolation Explained' in bold black text. The left page contains a paragraph explaining design terminology for clients new to the field, emphasizing how master styles and interpolation work, with some words bolded. The right page contains additional paragraphs describing the process of interpolation, its benefits, and its role in modern design, also with some bolded text.

Hi, my name is Viktor Baltus

To be honest, I bought a few traditional branding templates, but they didn’t really work for me or my clients. I also got tired of all the Lorem ipsum after downloading them. It felt pretty useless. So I built my own system using real, meaningful text that helps explain and structure a custom typeface proposal.

Every section tells a story, communicates usability, and makes the value of a custom typeface and the process of creating one easy to understand. I’ve also included all the text in a separate document, so you can type directly in Pages.

You can use the template with a client intake form and customize it however you want. Using this system, I’ve landed multiple high-profile projects because clients trust the clear, text-driven framework. It turns proposals from static documents into persuasive tools that actually sell, showing that thoughtful communication is just as important as the design itself.

Typeface Proposal & Intake Form Templates

The complete Custom Typeface Proposal System, crafted for designers who mean business.

28-page InDesign Proposal Template

Red circle with a white checkmark in the center

Prewritten text and layout styles

Red circular badge with a white check mark in the center
Red circle with a white checkmark in the center.

7-page Interactive Client Intake Form

Step-by-step usage guide

White checkmark inside a red circle on a black background.
BUY NOW →