Custom Font Proposal Kit.

Asked to create a custom typeface or font? The complete Custom Font Proposal Kit has landed me high-stake projects. Use it to impress your clients and win projects.

✓ Land your dream clients

✓ Send high quality proposals

✓ Prewritten text and layout styles

✓ Calculate your pricing

$59

BUY NOW →

So you got asked to design a custom font …

Great news! But then you start to question.

  • Where do you begin?

  • What should the process look like?

  • How do you explain interpolation, character sets, and licensing to a client who has never commissioned a font or typeface before?

  • And maybe the hardest question of all: what should you charge?

You probably quickly realize that designing the typeface is actually the easy part. Writing a clear proposal, explaining the value of the work, structuring the project, and collecting the right information from the client can be surprisingly difficult.

I’ve been there too.

After getting asked to design custom typefaces for clients, I found myself rewriting proposals from scratch every time. It was slow, inconsistent, and honestly … frustrating. So I started building a system that helped me clearly present the process, pricing, and value of a custom typeface project.

The result is this Custom Typeface Proposal Template,  a complete proposal kit with structured slides, pre written copy, a pricing calculator and a client intake form designed specifically for type design projects. It’s the exact framework I’ve used to pitch and win high-value custom typeface work.

Everything you need to present, pitch, and onboard clients for custom fonts.

Adjust the pre-written text to your style, add case studies, and calculate a price.

Two overlapping presentation slides, one orange with black text titled "Case Studies" and one white with black text titled "Case Study" and placeholder images, set against an orange background.
A collection of four presentation slides on a bright orange background, titled 'Pricing', 'Masters & Interpolation', 'Timeline', and 'Deliverables'. Each slide features different content including text, charts, and graphics relating to project or design planning.

Prewritten copy

I’ve written out all the text you need for a proposal and intake form to help you look professional, communicate value, and collect all the client details efficiently, so you can focus on designing typefaces and not the boring paperwork.

Simply edit the prewritten text to your liking, add images and case studies and export the file to pdf’s ready to land your clients.

Not happy with that Dutch orange? Change it to match your brand color palette easily.

Screenshot of a design project with text 'Scope of Work' in large, black font. The interface shows color swatch options with a highlighted orange color, and a note indicating that the color can be easily changed. There is also a paragraph style panel with options to change fonts and styles, with a note that fonts can be easily changed with paragraph styles.

With the help of Paragraph Styles you can change the fonts within the template to fit your branding. For this example we’ve used Adobe Fonts, you can activate for free with your Creative Cloud account.

Create your own Interactive Client Intake Form

A collection of design project documents, including a bright orange client intake form, and several white pages with black text and some checkboxes, covering topics like general information, typeface requirements, character sets, usage and licensing, budget and timeline.

This intake for includes:

  • Fully editable, fillable PDF your clients can complete digitally

  • Streamlined questions written specifically for your custom type design projects

  • Ready to send, almost no extra setup required

A document titled 'Usage and Licensing' with checkmarks indicating target audience and usage locations, including internal team, designers, print, website, digital products, advertising, and packaging. An orange label on the right states 'Interactive pdf'.

Get a clear view what your client wants: Brand Overview, Creative Goals, Typeface Usage & Requirements, Visual References, and Budget & Timeline

Frequently Asked Questions

  • You’ll receive the original InDesign (.INDD) file for both the Client Proposal and Client Intake Form templates, along with an IDML file for compatibility with older versions of Adobe InDesign. A Help Guide (PDF) is also included to walk you through setup, editing, and exporting. Including a Pages document with all the prewritten text for easy editing.

  • No. Fonts are not included due to licensing restrictions. However, all fonts used are Adobe Fonts, which are free to activate with your Adobe Creative Cloud account. Font used: Inter Variable.

  • Yes. There’s no ‘lorem ipsum’ in the template. All the text and placeholder content is included within the templates, as well as in a Pages document for easy reference and editing.

  • Yes! An IDML file is included for users working with older versions of Adobe InDesign. Simply open the IDML file in your version to start editing.

  • Yes, you are free to use these templates for personal or commercial projects, for example, creating proposals or intake forms for your own clients.

  • No. While you’re welcome to customize the templates for your own business or client use, reselling, redistributing, or claiming the design as your own is strictly prohibited.

Take a look inside

  • An orange presentation slide titled 'Custom Typeface Client Proposal' with sections for 'My Studio Name' and 'Client Company Name', including placeholders for contact information and a small 'My Design Studio' label in the top left corner.
  • A professional business proposal letter with the word 'Hello!' in large, bold font on the left side, and a message welcoming a client to a typography and branding project on the right side.
  • Design studio website page with the heading 'About us' in bold black text, and a paragraph describing the studio's expertise in custom typeface design, brand identity, and visual storytelling, emphasizing craftsmanship, technical precision, and client collaboration.
  • An orange timeline graphic with white bold heading, showing project phases from discovery to delivery, including discovery, concept design, typeface development, engineering, revisions, and delivery. Each phase is represented by black bars and spans different time periods on the timeline.
  • An infographic outlining a five-phase process for a design project, including Discovery, Concept Design, Typeface Development, Engineering & Testing, and Revisions & Final Delivery, with descriptions and duration for each phase.
  • A character set reference chart displaying uppercase and lowercase letters, subscript and superscript numbers, fractions, diacritics, proportional and old style figures, symbols, punctuation, and arrows.
  • A licensing options document with sections explaining two main licensing options for custom typefaces: Fixed-Term Exclusive License and Full Custom License, including details about terms, costs, rights, and investment ranges.
  • A presentation slide with orange background titled 'Case Studies.' It contains three sections of text describing different projects and their focus on typography, design, and branding, with small text in the top corners reading 'My Design Studio' and 'Client Name.'
  • A design document layout with black text on a white background, featuring sections titled 'Project Overview', 'Design Approach', and 'Results', and gray placeholders for images or graphics.
  • An orange poster titled "Masters & Interpolation" displaying variations of the letter 'A' in different fonts, weights, and sizes, with labels such as Thin Masters, Extra Light Interpolation, Light Interpolation, Regular Masters, Medium Interpolation, SemiBold Interpolation, Bold Masters, ExtraBold Interpolation, and Black Masters.
  • A two-page layout with the title 'Interpolation Explained' in bold black text. The left page contains a paragraph explaining design terminology for clients new to the field, emphasizing how master styles and interpolation work, with some words bolded. The right page contains additional paragraphs describing the process of interpolation, its benefits, and its role in modern design, also with some bolded text.

Hi, my name is Viktor Baltus

I bought a few traditional branding templates when asked to design custom typefaces and thought I could easily modify them, but they didn’t really work for me, or my clients.

I also got tired of all the ‘Lorem ipsum’ filler text after downloading them. It felt pretty useless. So I built my own system, using real, text that helps explain and structure a custom typeface proposal.

Every section tells a story, communicates usability, and makes the value of a custom typeface and the process of creating one easy to understand. I’ve also included all the text in a separate document, so you can type directly in Pages.

You can use the template with a client intake form and customize it however you want. Using this system, I’ve landed multiple high-profile projects.

It turns proposals from static documents into persuasive tools that actually sell, showing that thoughtful communication is just as important as the design itself.

Custom Font Proposal Kit.

Asked to create a custom typeface or font? The complete Custom Font Proposal Kit has landed me high-stake projects. Use it to impress your clients and win projects.

✓ Land your dream clients

✓ Send high quality proposals

✓ Prewritten text and layout styles

✓ Calculate your pricing

$59

BUY NOW →